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5 Main Stages of Storytelling: How to Create Engaging Stories

There’s no doubt that storytelling is one of the most powerful tools in a business owner’s toolkit. If you’re doing business presentations or public speaking, then good storytelling is essential to keep your audience interested. Stories can engage and connect with customers in a way that facts and figures can’t. But what are the five main stages of storytelling? And how can you use them to create engaging stories for your business? In this blog post, I’ll explore the five stages of storytelling and discuss how you can use them to create stories that connect with a business audience.


Setting the scene

The first stage of storytelling is the setup. This is where you introduce your characters and setting. You need to make sure that your audience understands who your characters are and what they’re trying to achieve. You also need to set the scene so that your audience knows where the story is taking place.


Creating conflict

The second stage of storytelling is conflict. Conflict is essential for any story because it’s what drives the action forward. Without conflict, there would be no story. In business, conflict can take many forms. It could be a problem that your customers are facing, or it could be an internal struggle that your business is going through. Either way, conflict is necessary for creating a compelling story.



The third stage of storytelling is resolution. This is where the conflict is resolved and the story comes to an end. A good resolution leaves your audience feeling satisfied and engaged. It should also tie up any loose ends so that there are no unanswered questions.



The fourth stage of storytelling is reflection. This is where you take a step back and reflect on what has happened in the story. What lessons can be learned? What could have been done differently? Reflection is a crucial part of storytelling because it allows you to connect with your audience on a deeper level.


Call to Action

The fifth and final stage of storytelling is action. This is where you encourage your audience to take action based on what they’ve learned from the story. Action could be something as simple as listening to your latest podcast, buying your book or following you on social media. Whatever action you want your audience to take, make sure it’s clear and concise.


Storytelling is a powerful tool that every business owner should master. By understanding the five main stages of storytelling, you can create engaging stories that connect with your customers on a deeper level.

The 6C’s of Strategic Storytelling™ is now out available on audio, allowing you to structure your speech or presentation in an engaging way making sure you deliver your One BIG Message® to your audience.

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