Do you know how to really persuade your audience? I’m talking about getting them to change their thinking or convince them to do something following your presentation.  


As someone who has delivered countless persuasive presentations and coached many leaders in the US to speak persuasively, I know how possible it is to practice the art of persuasion by using tried and tested techniques that I know work. 


To find out more about the power of persuasive speaking and have the skills to be able to persuade any audience, enroll on my online course,“ The Art of Persuasive Speaking in Global Business.”


Here are some of the techniques to help turn an ordinary speech or presentation into a persuasive one that really convinces your audience.  


Use storytelling 

Telling a story will make you more relatable and keep your audience engaged. By sharing your own experiences, you will build credibility and help your audience relate to you as an individual. 


Make the story something that your audience can relate to. Use characters that reflect the persona of people in the room and a narrative that is gripping and intriguing.  


Download my e-book The 6C’s of Strategic Storytelling™ right here >>


Make an impact in the first 30 seconds

The first 30 seconds is the crucial time that the audience decide whether they’re going to pay attention or not, so make it count.  


Start with a really punchy opening; a shocking quote, a surprising statistic or something about you that challenges your audience and stirs emotion. 


Some people find it hard going straight into a powerful opening one-liner, but it’s far more compelling when your first words are, “I shouldn’t be standing on this stage today…” or “It was the scariest moment of my life …”


Make it personal 

You’ll be able to tell a much better story when it comes from a personal past experience. You’ll be far more connected to it and your audience will relate to you more.  Dig deep when it comes to telling your story. Don’t be afraid to show vulnerability and emotion as that’s what gets your audience to really buy into you. 


Ask them questions

At the end of your story, you can pose a question that makes them challenge their thinking. They’re a proven way to get them to have that ‘A-ha’ moment and reflect back on your story and how it affects them. 


Finish strong 

What’s your call-to-action at the end of your presentation? After you’ve told such a compelling story, make it a strong compelling action that you want your audience to take. 


Make it easy for them to take it. If it takes too much effort, they won’t bother by the time they get home. For example, if you want them to download or sign up for something on your website, could you present a poster with a QR code by the door that people can easily scan as they leave the room? 


By enrolling on my online course, “The Art of Persuasive Speaking in Global Business you’ll become a master at persuasive speaking and be able to apply it to any speech or presentation you give in the future. 




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