Natsuyo Lipschutz

The 6-step business storytelling structure that SELLS

By Natsuyo Lipschutz / July 20, 2021 /

Stories are powerful.  When my daughter was 4 years old, she asked for the same story every night for about 3 months.  Surely she would get bored by it, but each night I read it to her and tried to bring the characters to life that little bit more. As I read it to her,…

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The 4 most powerful ways of persuasive communication

By Natsuyo Lipschutz / July 19, 2021 /

Persuasion is the act of convincing someone to change their beliefs or act upon something that you suggest. The art of persuasive is not just about sales tactics. It’s about effectively communicating your One Big Message so that your audience take action or share your perspective.  As leaders, the ability to persuade is essential. Whether…

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Using ethos to persuade your audience

By Natsuyo Lipschutz / July 12, 2021 /

The success of a speaker’s efforts to sway his or her audience will depend, ultimately, on credibility. In persuasive communication, we call this “ethos.” It comes from the Greek word “character” and it’s how you appeal to your audience through trust and credibility.  We are all likely to be persuaded by people whom we trust,…

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What determines your legacy as a public speaker?

By Natsuyo Lipschutz / July 7, 2021 /

Every leader wants to leave a positive, lasting legacy. The way in which they impacted their organization, the people they influenced, the products and brands they built and the messages they sought to deliver.   Leaders who have engaged in a lot of public speaking will undoubtedly be more well-known, and they’ll have certain messages…

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When and how to use Repetition and Parallelism for persuasive communication

By Natsuyo Lipschutz / June 30, 2021 /

Repeating similar ideas and drawing on parallelism are one of the most powerful ways to create memorability as a speaker and convince your audience to pay attention to your message.    What is repetition?   Repetition is a stylistic use of the same word, ideas, or themes in a sentence to emphasize something.    There are…

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Four PROVEN techniques for creating powerfully persuasive presentations

By Natsuyo Lipschutz / June 23, 2021 /

Being able to influence an audience and persuade them to take action requires careful planning, consideration, and preparation.   Powerfully persuasive presentations use a mixture of facts, logic, and empathy to help an audience see an issue from a different perspective, causing them to take action. Here are four proven techniques for powerfully influencing and persuading…

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natsuyo director of global outreach

Natsuyo Lipschutz appointed Director of Global Outreach of The National Speakers Association’s New York City Chapter

By Natsuyo Lipschutz / June 16, 2021 /

Natsuyo Lipschutz has been appointed to be the 2021-2022 term Director of Global Outreach of The National Speakers Association’s New York City Chapter.  The National Speakers Association (NSA) is the oldest and largest of international associations that support motivational and other public speakers.  Their mission is to empower public speakers, share expertise and challenge one…

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The importance of consistently showing up as a public speaker

By Natsuyo Lipschutz / June 16, 2021 /

Last week I was honored to be speaking at the Small Business Leadership Conference in Orlando Florida where I shared my insights into The 6 Cs of Effective Storytelling.  It was one of the first opportunities I’d had to speak in a room full of delegates since lockdown.  All my other speaking engagements had been…

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Creating memorable characters for business storytelling

By Natsuyo Lipschutz / June 9, 2021 /

When you hear a story, what do you remember most about it? It’s usually the people in it. Circumstances or situations become interesting because there is a relatable character or characters within them. Have you ever read a great book and felt that the characters in it were almost part of your life too? And…

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Choosing the right topic for your speaking gig

By Natsuyo Lipschutz / June 2, 2021 /

The starting point for all art of persuasive speaking is the topic you choose. You are clearly an expert in something (that’s why you’ve been asked to speak), but how do you tailor your area of expertise into something that’s going to ‘wow’ and resonate with your audience?  Here are some simple approaches to use…

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