Persuasive communication techniques

3 DAILY Habits of successful persuasive speakers

By Natsuyo Lipschutz / October 11, 2021 /

There’s no better feeling as a speaker when you know you’ve won over your audience.  That moment when they don’t just rapturously applaud you; they take action on what you’ve said.  It takes a great deal of practice, strategy, and the use of the right techniques to become a great persuasive speaker. It’s not something…

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Cross-cultural communications strategies for effective leadership

By Natsuyo Lipschutz / August 30, 2021 /

In an increasingly globalized economy, the ability for leaders to communicate effectively with people from other cultures has become an essential leadership skill. Just because someone speaks the same language as you, doesn’t mean that they have the same cultural background and understanding as you.    Many of our communication habits have become habitual, and…

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5 communication techniques I learned from being a parent

By Natsuyo Lipschutz / August 11, 2021 /

Parallels between parenting and leadership are plentiful. As a parent of a head strong 9-year old, while I run my own global leaders’ communication training business, I am only too familiar of the similarities and lessons that we can learn and bring into the business world, and I wanted to share some less obvious communication…

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The One BIG Message™ that will help you become a more effective speaker

By Natsuyo Lipschutz / August 3, 2021 /

When I competed in Toastmaster’s international speech contest for the first time, I met Janice.  An athletic looking lady in her mid 50’s, with bright eyes and an assertive demeanour.    At the semi-final round of the New York district, Janice was sitting right at the back of the room and as soon as my name…

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The 4 most powerful ways of persuasive communication

By Natsuyo Lipschutz / July 19, 2021 /

Persuasion is the act of convincing someone to change their beliefs or act upon something that you suggest. The art of persuasive is not just about sales tactics. It’s about effectively communicating your One BIG Message™ so that your audience take action or share your perspective.  As leaders, the ability to persuade is essential. Whether…

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Using ethos to persuade your audience

By Natsuyo Lipschutz / July 12, 2021 /

The success of a speaker’s efforts to sway his or her audience will depend, ultimately, on credibility. In persuasive communication, we call this “ethos.” It comes from the Greek word “character” and it’s how you appeal to your audience through trust and credibility.  We are all likely to be persuaded by people whom we trust,…

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When and how to use Repetition and Parallelism for persuasive communication

By Natsuyo Lipschutz / June 30, 2021 /

Repeating similar ideas and drawing on parallelism are one of the most powerful ways to create memorability as a speaker and convince your audience to pay attention to your message.    What is repetition?   Repetition is a stylistic use of the same word, ideas, or themes in a sentence to emphasize something.  There are several…

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Four PROVEN techniques for creating powerfully persuasive presentations

By Natsuyo Lipschutz / June 23, 2021 /

Being able to influence an audience and persuade them to take action requires careful planning, consideration, and preparation.   Powerfully persuasive presentations use a mixture of facts, logic, and empathy to help an audience see an issue from a different perspective, causing them to take action. Here are four proven techniques for powerfully influencing and persuading…

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Choosing the right topic for your speaking gig

By Natsuyo Lipschutz / June 2, 2021 /

The starting point for all art of persuasive speaking is the topic you choose. You are clearly an expert in something (that’s why you’ve been asked to speak), but how do you tailor your area of expertise into something that’s going to ‘wow’ and resonate with your audience?  Here are some simple approaches to use…

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7 POWERFUL Presentation Delivery Strategies for Global Leaders

By Natsuyo Lipschutz / April 27, 2021 /

The ability to deliver powerful presentations is a skill that most people in business need to practice, not just leaders and managers. Whether it’s presenting to 5 people in a board room or a room full of 700 people, the same strategies need to apply if you want to deliver a powerful presentation. Here are…

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