Business Storytelling

5 Main Stages of Storytelling: How to Create Engaging Stories

By Natsuyo Lipschutz / August 15, 2022 /

5 Main Stages of Storytelling: How to Create Engaging Stories There’s no doubt that storytelling is one of the most powerful tools in a business owner’s toolkit. If you’re doing business presentations or public speaking, then good storytelling is essential to keep your audience interested. Stories can engage and connect with customers in a way…

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6 Cs of Storytelling – Virtual Keynote

By Natsuyo Lipschutz / August 1, 2022 /

I’m pleased to announce that my popular The 6C’s of Strategic Storytelling™ is now available as a Virtual Keynote.   The 6C’s of Strategic Storytelling™ eBook has been such a popular tool helping business leaders shape their business presentations, speak with passion about their chosen topic and communicate their One BIG Message®. So I decided to…

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The key element that makes your stories MEMORABLE

By Natsuyo Lipschutz / April 19, 2022 /

Memorable stories are well thought-out, informative, and entertaining – all at once. Yet they all have one key element in common: they create an emotional connection with the audience.    To establish an emotional connection, a good story has to have the right structure. In its basic form it goes something like this:    A…

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The art of selling as a public speaker

By Natsuyo Lipschutz / February 1, 2022 /

I’ve been a professional keynote speaker for the best part of 10 years, and every time I get up to speak, I’m often selling something. It’s not always obvious and in fact, I would never even consider myself a salesperson – but each time I deliver a presentation, I’m convincing my audience to buy into…

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Using storytelling to activate empathy in public speaking

By Natsuyo Lipschutz / October 18, 2021 /

Storytelling is an effective way of transporting your audience so that they can literally see the world from a new point of view. It can be difficult to get your audience to ‘feel’ an emotion, particularly if you only have a short space of time to get your message across.    So many speakers focus…

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The role of storytelling in presentations (and why you need them!)

By Natsuyo Lipschutz / September 13, 2021 /

We’ve all heard about the importance (and benefits) of storytelling, and many of us have probably been on the receiving end of an engaging presenter who manages to tell great stories – and just how memorable and relatable they were.    Storytelling gives us the ability to connect and inspire people to take action by…

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Three tips to make your speech more interesting

By Natsuyo Lipschutz / August 23, 2021 /

Don’t end the story with the story! Three tips to make your speech more interesting   Newbie public speakers may often feel nervous delivering a presentation. Whether it’s a presentation to a board, a conference, or even a TED talk, you want to make a great impression and engage your audience.    The best thing…

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The 6-step business storytelling structure that SELLS

By Natsuyo Lipschutz / July 20, 2021 /

Stories are powerful.  When my daughter was 4 years old, she asked for the same story every night for about 3 months.  Surely she would get bored by it, but each night I read it to her and tried to bring the characters to life that little bit more. As I read it to her,…

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Four PROVEN techniques for creating powerfully persuasive presentations

By Natsuyo Lipschutz / June 23, 2021 /

Being able to influence an audience and persuade them to take action requires careful planning, consideration, and preparation.   Powerfully persuasive presentations use a mixture of facts, logic, and empathy to help an audience see an issue from a different perspective, causing them to take action. Here are four proven techniques for powerfully influencing and persuading…

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6 leadership communication skills learned from being a parent

By Natsuyo Lipschutz / May 13, 2021 /

As parents, our role is to help our children gain the skills they need to be successful in life, and these can also help us become better communicators as leaders. I want to share some of those insights and skills I’ve learned being a parent and how they can also help you communicate as a…

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