Blog Article

The key element that makes your stories MEMORABLE

By Natsuyo Lipschutz / April 19, 2022 /

Memorable stories are well thought-out, informative, and entertaining – all at once. Yet they all have one key element in common: they create an emotional connection with the audience.    To establish an emotional connection, a good story has to have the right structure. In its basic form it goes something like this:    A…

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4 ways to use ethos in persuasive speaking

By Natsuyo Lipschutz / April 4, 2022 /

4 ways to use ethos in persuasive speaking If you want to deliver a persuasive speech with the aim of convincing the audience to adopt or accept your viewpoint, you need to utilize the power of ethos.    Ethos is a Greek word meaning “character” that is used to describe the guiding beliefs or ideals…

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The art of selling as a public speaker

By Natsuyo Lipschutz / February 1, 2022 /

I’ve been a professional keynote speaker for the best part of 10 years, and every time I get up to speak, I’m often selling something. It’s not always obvious and in fact, I would never even consider myself a salesperson – but each time I deliver a presentation, I’m convincing my audience to buy into…

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As few words as possible

By Natsuyo Lipschutz / January 24, 2022 /

Distill your ONE BIG MESSAGE® to as few words as possible When we prepare to give a presentation or speech, the tendency is to say too much. We want to make such a big impression on our audience and demonstrate our expertise that we tend to use too many words which can often dilute our message…

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How do I make my speech more relatable?

By Natsuyo Lipschutz / January 17, 2022 /

Being a relatable public speaker is one of the best ways to get engagement and powerfully persuade your audience. Even with the most interesting content, getting your audience to relate to you can be one of the hardest things to achieve.    Why is this?    In all my years of coaching leaders and public…

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Persuasive speaking: Techniques to convince your audience to take action

By Natsuyo Lipschutz / December 13, 2021 /

Do you know how to really persuade your audience? I’m talking about getting them to change their thinking or convince them to do something following your presentation.     As someone who has delivered countless persuasive presentations and coached many leaders in the US to speak persuasively, I know how possible it is to practice the…

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Techniques to calm your nerves before giving a presentation

By Natsuyo Lipschutz / November 30, 2021 /

Feeling nervous before giving a presentation is completely normal.  Many seasoned public speakers suffer from nerves, myself included, and there are techniques I’m going to share with you to help you channel your nerves into energy and high performance.    Relaxation exercises  You can practice these relaxation exercises on the morning of your presentation.  I…

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The secret formula to telling stories that persuade

By Natsuyo Lipschutz / November 15, 2021 /

As human beings, we are hard wired to be storytellers. We also love hearing stories too. It gives us an emotional connection between the characters in the story and the audience.  Studies have shown that when people are shown statistics and then a story, only 5% remembered the stats, but 63% remembered the story.  …

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3 types of persuasion explained and how to demonstrate them in your presentations

By Natsuyo Lipschutz / November 1, 2021 /

There are three ‘modes’ of persuasion: Ethos, Logos, and Pathos. If you want to convince your audience and become a persuasive and powerful speaker then you need to apply these three persuasion techniques and demonstrate them within your presentation.    Let’s look at each one in detail and how you can practically include them in…

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Transforming a ‘speech’ into a powerful story

By Natsuyo Lipschutz / October 25, 2021 /

In one of my blogs last month, I shared the story of Mayuna Magara, the representative of Asia and Oceania, who participated in the Mrs. International World Championships.  I worked with Mayauna on her authenticity as a speaker, helping her deliver an emotionally connected message.    On September 19th, another pageant (Beauty Pageant), Mrs. World…

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